China is Europe’s second biggest trading partner, and EU exports have grown steadily over the past 5 years. Yet exporting to China is not without its challenges: it requires a substantial investment in terms of time, financial commitment and human resources that can be challenging to manage on your own.
Participating in an EU Gateway | Business Avenues mission can be a game changer: this EU-funded initiative has been active for over 20 years and offers coaching, logistical and financial support to European companies targeting Asian markets, including China.
EU Gateway to China is a unique opportunity to sound out business prospects in a risk-free environment, thanks to a tried and tested approach. Successful applicants meet in Brussels to refine their market strategy through one-to-one coaching sessions and benefit from expert advice and market insights, while a dedicated team in China pre-arranges business meetings and plans every detail of the business mission week to China, comprising of two exhibition days, site visit and networking event.
The next business mission to China  targets the Healthcare & Medical Technologies sector, and will take up to 50 European companies to Shanghai from 4-8 December 2017. The deadline for the online application is 29 June.