Rebstock Instruments , a German manufacturer and supplier of surgical instruments and implants, attended the EU-funded business mission to Korea on Healthcare & Medical Technologies  this past March, thanks to the EU Gateway | Business Avenues programme.
Represented by its General Manager Mr Sebastian Rebstock, the German company showcased its wide range of high quality precision instruments in Seoul at a dedicated exhibition space, together with other 50 European companies which had been selected by the EU to represent the best of European advanced technologies in the sector. Rebstock Instruments’ products for neuro, spinal, cardiovascular and orthopaedic surgery generated significant interest among the Korean companies present at the event.
Our expectations were exceeded; I didn’t think we would make this many good contacts in one day! – Mr. Sebastian Rebstock, General Manager, Rebstock Instruments GmbH (Germany)
The outcomes of the company’s participation to the business mission went way beyond their initial expectations. Besides getting multiple valuable contacts, Rebstock Instruments managed to set the basis for long-term collaborations with reputable Korean companies.
The Korean market proved to offer more business opportunities and have higher potential for Rebstock Instruments than they had previously thought. Such a successful experience was also made possible because the EU-funded initiative provided the opportunity to showcase Rebstock’s innovative craftsmanship exclusively to relevant Korean companies through a well-tested business matchmaking process. The quality of the contacts made by the German manufacturer was outstanding, given that EU Gateway | Business Avenues had pre-arranged meetings with potentially interested customers and business partners.
Rebstock’s General Manager credited the business matchmaking process as the catalyst for his successful mission  saying that as the visitors to the booth were already familiar with their products, he only interacted with companies that had a true interest in his business proposition.
This is the point that really makes the EU Gateway | Business Avenues missions so interesting and different from normal trade shows. You only have high quality visitors and meetings that are really interested in your products. This is a huge benefit. – Mr Sebastian Rebstock, General Manager, Rebstock Instruments GmbH (Germany)
Mr Rebstock successfully followed-up with three Korean companies and getting one step closer to having his products sold on the Korean market. One of these business opportunities is a long-term agreement with an exclusive distributor in Korea. Another significant deal was made with a new OEM customer who already purchased some of their products during the event.
We will definitely expand our business in Korea due to the business mission, and we already got some orders. – Mr. Sebastian Rebstock, General Manager, Rebstock Instruments GmbH (Germany)
Mr. Rebstock noted that the mission spearheaded their entry on an entirely new market and generated valuable opportunities for his company. More business opportunities are now available to European companies in the Healthcare & Medical Technologies field targeting Asia. Check why expanding to Asia should be on your company to-do list .