The first EU Gateway | Business Avenues mission in Healthcare & Medical Technologies has been a springboard to Korea for the 42 participating companies, each showcasing innovative solutions made in Europe in the field of assistive technologies, ICT for healthcare, medical equipment, telemedicine and remote health monitoring.
Once again EU Gateway | Business Avenues has proved to have developed a winning integrated approach to internationalisation: business matchmaking done beforehand and support during the business mission week, enables companies to focus on creating business relationships with local distributors or direct customers. For many of the participating companies, the business mission has been like riding a giant into the Korean market, thanks to efficient logistics and pre-arranged business meetings.
A great turnout of Korean potential business partners secured productive meetings for European companies at the business exhibition in Seoul, and targeted site visits provided a better understanding of market needs and Healthcare & Medical Technologies in Korea.
Participants were also able to visit the Korea International Medical & Hospital Equipment Show (KIMES) to enhance the chances of creating business contacts.
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