Nowadays, South East Asian consumers are increasingly attuned to food health and safety issues. Organic food products are on the rise and imports make up for a large share of the local markets.
For instance in Singapore, more than 90% of the food consumed is imported. For European companies in the food sector, selling to Singapore is a straightforward process, since the imports of organic foods can be done for products certified internationally, without any need for additional local certifications.
If South East Asia is a region your company is looking at to expand, know there are several market entry strategies to consider.
It might be beneficial for your company to have local partners with expertise on the Asian markets, enter joint ventures or form partnerships, send submissions to local government agencies or start looking directly for local clients.
To get business going through whatever entry strategy works best for your company, a good starting point is taking part in the EU Gateway | Business Avenues Organic Food & Beverage mission in 2019.
It is an opportunity to showcase your products and services to a local audience and meet strategic contacts in the industry in Singapore and Thailand.
If chosen for the mission, in Thailand, the participant companies will exhibit at the 27th edition of Food & Hotel Thailand, the leading trade-only food & hospitality event in Thailand, which is expected to attract an audience of over 30,000 trade visitors from 34 countries.
European companies producing organic baby food, cereal products, dairy, bakery products, spreads, confectionery, sauces, dressings and condiments, oils and fats, ingredients, alcoholic beverages, juices, tea, coffee & cocoa, fruits and vegetables, meat and seafood products will have the occasion to attract prospects from across Thailand and South East Asia.
If you’re looking to meet prospective partners and clients and make sure you have a swift and steady expansion on the market, this opportunity is for you.
Applications for the EU-funded business mission close on 17 May, so do not delay sending your expression of interest.
Check this link for more details.