Yet another successful business mission for EU Gateway | Business Avenues in Singapore and Indonesia, where 40 trend-setting European companies turned the spotlight on premier design-led furniture and decorative items, celebrating the best of Contemporary European Design and conducting B2B meetings with pre-selected partners from South East Asia.
The first exhibition took place from 9-11 March within the eclectic showcase of Asia’s best collections of furniture and furnishings, the International Furniture Fair Singapore, and continued in Jakarta from 13-14 March at the exclusive exhibition spaces of the Indonesia International Furniture Expo.
A wide selection of design items engaged visitors’ imagination at the EU Gateway | Business Avenues booths, hosting a well-balanced range of different products from the sophisticated simplicity of high-quality furniture to the most innovative hand-made textiles and creative interior decor. Special attention was paid to green design and the ecology-minded Asian customers, who greatly appreciated European indoor planting, eco-friendly and living furniture solutions.
Through a dedicated team in Europe as well as in South East Asia, EU Gateway | Business Avenues supported the European companies with an all-round package to tackle the Asian design market. EU Gateway | Business Avenues was the main portal to reach new clients for long-lasting business collaborations. The exquisite European designs attracted high attention with local partners and were considered strong competitors on the run-up for Best Decor Award at IFFS 2017, where the Portuguese company Herdmar, established in Barco over 100 years ago and one of today’s biggest producers of tabled cutlery worldwide, won the first prize in the category Decorative Accessories thanks to its unique ability to turn cutlery pieces into fashion items for the table.
Following the fruitful first steps into two promising markets, EU Gateway | Business Avenues will soon be looking for European design companies for the second mission to South East Asia (Singapore & Indonesia, March 2018) as well as a first business mission to Korea (Seoul, 28 May - 1 June 2018). Online applications will open in June and October 2017 and will be listed on the business mission calendar.