Changing lifestyles in Indonesia, greater buying power and a younger and better educated population with a distinct preference for western-style décor has led to an increased demand for modern interior design.
The commercial property market is booming, creating new opportunities for companies operating in the furniture industry. Similarly, Indonesia’s growing tourism industry is expected to be a great opportunity for the future, as international hotel brands continue to invest in the country.
While the domestic furniture market remains primarily price sensitive, Indonesian middle-high and upper class consumers are demonstrating the same green sensitivities as their global counterparts in seeking out environmentally friendly products.
EU Gateway | Business Avenues is an EU funded Programme that helps European companies establish long-lasting business relationships in Asia. Selected companies participate in a one week business mission, where they benefit from pre-arranged meetings with potential business partners, and the opportunity to showcase their products and technologies during a two-day exhibition. Before the business mission takes place, companies receive market intelligence, advice on approaching the market, and business coaching.